"user analytics"

Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data

We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions …

Automatic Persona Generation (APG): A Rationale and Demonstration

We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple …

Persona Generation from Aggregated Social Media Data

We develop a methodology for persona generation using real time social media data for the distribution of products via online platforms. From a large social media account containing more than 30 million interactions from users from 181 countries …

Viewed by too many or viewed too little: Using information dissemination for audience segmentation

ABSTRACT The identification of meaningful audience segments, such as groups of users, consumers, readers, audience, etc., has important applicability in a variety of domains, including for content publishing. In this research, we seek to develop a …