"Social Media Analytics"

Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users

We conduct a mixed-method study to better understand the content consumption patterns of Middle Eastern social media users and to explore new ways to present online data by using automatic persona generation. First, we analyze millions of content …

Viewed by too many or viewed too little: Using information dissemination for audience segmentation

ABSTRACT The identification of meaningful audience segments, such as groups of users, consumers, readers, audience, etc., has important applicability in a variety of domains, including for content publishing. In this research, we seek to develop a …