"Persona"

Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data

We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions …

Persona Generation from Aggregated Social Media Data

We develop a methodology for persona generation using real time social media data for the distribution of products via online platforms. From a large social media account containing more than 30 million interactions from users from 181 countries …

Towards Automatic Persona Generation Using Social Media

The use of personas is an interactive design technique with considerable potential for product and content development. However, personas have typically been viewed as fairly static. In this research, we implement an approach for creating personas in …