"eye tracking"

Confusion Prediction from Eye-Tracking Data: Experiments with Machine Learning

Predicting user confusion can help improve information presentation on websites, mobile apps, and virtual reality interfaces. One promising information source for such prediction is eye-tracking data about gaze movements on the screen. Coupled with …

Fixation and Confusion: Investigating Eye-Tracking Participants' Exposure to Information in Personas

To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on …