"automatic persona generation"

Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users

We conduct a mixed-method study to better understand the content consumption patterns of Middle Eastern social media users and to explore new ways to present online data by using automatic persona generation. First, we analyze millions of content …

Towards Automatic Persona Generation Using Social Media

The use of personas is an interactive design technique with considerable potential for product and content development. However, personas have typically been viewed as fairly static. In this research, we implement an approach for creating personas in …